Don't let vendor hype or the CFO's golf buddy drive your CRM decision.

There are many ways to make a bad technology decision for a Customer Relationship Management (CRM) system, but only a few ways to make a good one.

More often than anyone would like to admit, the decision comes from a manager who has just returned from a CRM Trade Show with a bag full of marketing materials, and a head full of slick demos.  Falling prey to vendor hype isn't the only way to make the wrong choice with CRM technology.

Here we discuss the key to CRM success, and what to avoid.